Christina Lindquist is Global Head of Marketing at Brompton, the iconic London-made folding bike.
Since joining Brompton in early 2019, Christina has led the marketing and creative departments through a period of transformation and rapid growth, including re-defining the brand’s purpose, values and increasing its impact in major cities around the world.
Christina believes in marketing as a force for good and has spearheaded a number of purpose-led and charitable initiatives, including the ‘Wheels for Heroes’ crowdfunding campaign which resulted in the production of 800 bikes for NHS staff to cycle safely to work during and beyond the pandemic. She has also been central to progressing diversity and inclusion at Brompton, leading an engagement programme aimed to stimulate positive action across the company.
Before joining Brompton, Christina held various marketing roles in sport and healthcare, working on brands such as Lucozade Sport, Wiggle, Nytol and Jungle Formula.
Christina has always led an active lifestyle and believes in the benefits of exercising outdoors, having completed several marathons, triathlons and even an Ironman. It was this passion combined with her drive to tackle the climate crisis that brought her to Brompton. She can usually be found zipping about the streets of London on two (small) wheels.
