Cilesta van Doorn is the Chief Brand & Marketing Officer for BT, leading the transformation of BT, EE, and Plusnet into brands that are not only trusted but truly loved. She is on a mission to reignite the emotional power of these iconic names. Brands that have connected the nation for generations, by crafting a bold new vision that bridges their heritage with the future of technology, connectivity, and human possibility.
Throughout her career, Cilesta has been guided by a deep belief in the magic that happens when creativity, clarity, and purpose come together. Before joining BT, she was Chief Marketing Officer at Global, the Media & Entertainment Group, and at Virgin Media, where she brought the company back to growth by revitalising its brand and culture to create one of the UK’s most dynamic marketing stories.
Earlier in her career, she held senior leadership roles at Tele2 in the Netherlands and Sweden, brands renowned for their challenger spirit and energy.
A Dutch native now based in London, Cilesta brings clarity, courage, and curiosity to every challenge. She is passionate about building teams that dare to dream big, shaping brands that make people feel something, and championing marketing as a force for growth and for good.
