Claire Croft

For over 20 years Claire’s career has, at its core, been about inspiring positive behaviour change in people . Before becoming an executive coach she worked within advertising agencies at board level for several years.

As a strategist Claire drew upon the worlds of psychology and behavioural economics as she led brands such as Boots, O2, Virgin Trains, BMW and the BBC in the development of highly innovative and successful marketing strategies.

For the past 6 years Claire has run her own coaching practise supporting senior leaders and leadership teams to be at their brilliant best. Claire’s clients find her strategic approach a breath of fresh air. She challenges them but is known for doing it in a way which is respectful, energising and lighthearted .

She is an ICF accredited coach and each year she invests 10% of her income in her own personal development

Claire is also Director of Corporate Punk – a change management consulting, coaching and training organisation which specialises in helping businesses to do change with, instead of to, its people.

Claire Croft

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.