Cronin joined Chelsea Football Club in August 2023, as Chief Marketing Officer, overseeing the brand, creative, growth marketing and fan engagement teams. Prior to joining Chelsea, Claire served as CMO with the McLaren Formula 1 team, spearheading their entry into Extreme E, a sustainable race series, targeting a new demographic of motor-racing fans. Whilst at McLaren she oversaw a fivefold increase to the marketable fanbase, helping the team to attract premium brand partners such as Jack Daniels and Google.
Prior to working in the sports sector, Cronin spent 20 years working in consumer-facing brands across Barclays, NetJets and Virgin. Whilst at Virgin Atlantic, she oversaw the sponsorship of the NFL London Games, securing the airline’s position at the leading transatlantic carrier. Cronin graduated from Warwick University with a Law degree.
