Claire is currently CEO & Partner of Atomic 212°, Australia’s leading independent agency. The agency has quadrupled in size over the period from 2019 to 2023 and has 160 staff across 4 offices: Sydney, Melbourne, Brisbane and Darwin. Under Claire’s leadership, the agency has won pitches for some amazing brands including: Origin, Bupa, BHP, BMW, Lendlease, Salesforce, Beyond Blue and Spirit of Tasmania. Claire is a natural leader with an empathetic, humble approach to leadership that has helped to foster the agency’s strong culture.
Prior to joining Atomic 212° to establish the agency’s full-service media offering in 2014, Claire was leading the Woolworths account as Business Director at Carat in Sydney. Claire began her career at boutique media agency Cut Above Media (later part of 303 Lowe), where she honed her media planning/buying and account management skills.
Claire is an honest, open and passionate person who prides herself on seeing people grow under her leadership, building genuine relationships with her team and her clients and helping drive improvements in marketing effectiveness.
