Cleo is a passionate and future-focused Creative Strategist with over 13 years experience in marketing, communications, and brand storytelling. Currently the Managing Director of Liquid Ideas, Cleo has led the agency’s transformation from a PR-led outfit to a fully integrated creative communications agency, competing with some of the best in the business. Under her leadership, Liquid Ideas has expanded its service offering, deepened client relationships, and delivered industry-leading work, all while maintaining a culture of creativity and generosity.
Prior to Liquid Ideas, Cleo was involved in the founding of integrated agency B.B.E, growing the agency to 40 people before its acquisition by McCann Sydney (now HERO). With experience spanning earned media, creative strategy, brand development, and business leadership, she has worked with brands such as Singapore Airlines, Suntory Global Spirits, Australian Eggs, and Pernod Ricard, shaping innovative campaigns that drive real impact.
Beyond her commercial success, Cleo is a committed mentor and industry advocate, regularly judging industry awards, and offering pro-bono guidance to startups. She believes that great marketing is a mix of strategy, creativity, and heart — earning attention, not just buying it.
Cleo thrives on change, challenge, and big ideas. From backpacking through Central America and India, she brings a global perspective to her work. Resilient, energetic, and always looking ahead, she’s excited to continue shaping the future of marketing, and helping others rise along the way.
