Cordelia is a purposeful, people-first leader who believes in building brands that grow commercially while making a positive difference. She currently leads the European Maltesers and Fruity Confectionary portfolio at Mars Wrigley – a £500m+ business spanning Maltesers, Skittles Sugus and Solano, while also acting as Global Marketing Lead for Maltesers. She has recently revitalised a major innovation pipeline, shaped brand strategy and co-led the award-winning “Maltesers Mother Lover” campaign in 2023.
Previously, Cordelia was Media and Content Director for Mars Wrigley UK, sitting on the Marketing leadership team. She led the UK’s Media Agency relationships, built agile planning systems, and delivered a program of comms upskilling across the organisation. She also led the communications approach to complex challenges like Covid-19 and the HFSS advertising regulation.
Cordelia’s earlier brand roles included leading M&M’s campaigns and launching M&M’s bars – the most successful confectionary innovation in H2 2019, also winning product of the year. She also worked on Twix and Marc Cereal bars, delivering portfolio strategies that fuelled growth. Her career began on the Mars Management Development Programme, working across marketing, category strategy and supply in both Mars Wrigley and Mars Petcare.
Outside of her day job, Cordelia is passionate about mental health and purpose. A trained Mental Health and Suicide first aider, she was also a Mars “Make the difference” finalist for her work on the Mars Bereavement policy. She also helped to grow the charity WellBoring from 5 to 50 wells a year, solving 1% of Kenya’s water problem.
Cordelia is Mum to one-year-old Oscar and, when not juggling brands or bedtime, can be found on a yoga mat or DIY-ing her family home with husband, Henry.
