Crystal is the CEO of Keakie, a music streaming platform that supports artists and helps listeners discover new music like never before. Having spent a decade working across Strategy, Sales and Marketing roles at Monitor Deloitte and Google, Crystal decided to leave the corporate world and take a more squiggly, multi-hyphen career path. Alongside her role as CEO she is the proud owner of a brunch cafe in Chiswick called Urban Pantry. Crystal is also Director of Strategy for Media for All (MEFA) an organisation that seeks to increase representation of Black, Asian and ethnic minority talent in the UK media industry. Crystal is a Forbes Europe 30 under 30 winner, Marketing Academy Scholar (class of 2018) and was named Management Today’s 35 Under 35 Women in Business.



