As the Marketing and Innovation Director for Diageo’s Global Travel Retail business, Daf leads a team of 30 marketers who are based in various locations around the World. This team includes brand marketing, innovation, customer marketing and category management and is responsible for growing Diageo’s brands and the total Spirits category across all Global Travel channels including airports, airlines, cruise ships and downtown duty free stores.
Daf has enjoyed a truly squiggly career starting as a Global Management Trainee at AB-InBev where he gained experience in Supply Chain, Trade Marketing and Commercial roles. He joined Diageo in 2011 in Customer Marketing and has subsequently worked in Innovation and Brand Management roles in the UK, Europe and most recently Global Travel. He is known as a highly collaborative leader who combines strong strategic thinking with a commercial centric approach to any challenge he and his team face. Daf is renowned for the emphasis he puts on nurturing the talent of the people who work with him and he is a mentor and mentee within Diageo’s Spirited Womens Network (one of the only male members).
Daf is a passionate sportsman having previously captained London Welsh RFC and is a qualified ski instructor with the ambition to ski on every continent. He loves travel, food and drink – which makes his current role marketing leading drinks brands around the World a perfect fit…
