Dan is Client Service Director at The Idea Shed, a small but mighty 30+ full-service creative agency in Sydney, currently enjoying a period of sustained growth, which he’s had a firm hand in driving.
A strategic thinker, Dan consistently delivers creative, behaviour changing solutions for his clients, and he has been at the helm of the agency’s most effective campaigns. He’s played a key role in the acquisition and expansion of the agency’s largest clients, driving +30% revenue growth during his tenure.
Dan is an authentic leader, recognised for his innate ability to unlock the potential in everyone. A passionate believer in the power of people, he advocates that the ambition of any business should be matched with a commitment to support accelerated career growth for everyone. He champions his people, creating an engaged, high-performing team that’s driven by bettering themselves, and the agency. He does this whilst being steadfast in his belief that it’s possible to drive commercial success, whilst cultivating an open, inclusive, and people-first culture.
Career wise, he’s from humble beginnings, starting as a Brand Ambassador, selling the benefits of PC Anti-Virus Software at UK music festivals back in 2010. Since then, he’s risen steadily, gaining integrated experience in leading agencies spanning 14+ years. Dan is proud to have implemented successful campaigns for brands including Sky TV, Heineken, Diageo, Pernod Ricard, and CUB, across the UK and Australia.
Dan is unapologetically ambitious and motivated by challenges. He is a goal setter and goal getter and is always looking for new ways to innovate and drive personal and professional growth. When not juggling the demands of the agency and his growing family, Dan will likely be found running a long way or getting to grips with a different type of challenge at his local Brazilian jiujitsu gym
