Dan is a marketing leader with a strong background in media and effectiveness. With a career mostly grounded at media agencies such as Mediacom and MGOMD, Dan has now made the move brand side and has been the head of media at Virgin Money since 2021 – focussing on building a team that can deliver the short-term business results required whilst making provisions for long term growth. Following the recent acquisition of Virgin Money by Nationwide group – Dan is part of the team leading the integration of the Virgin Money brand into the wider group.
Dan leads the bank’s acquisition efforts through advertising and content, bringing an evidenced-based approach and scientific rigour to everything he and his team deliver. After undertaking research as part of his MBA study, he uncovered a disconnect between espoused theory and practice by senior marketers in the UK and has subsequently begun a process of deep change to address the systematic issues within businesses that lead to sub-optimal marketing. A strong commitment to learning has also led Dan to undertake study in economics, finance and leadership, and he has brought elements of his study to practice within marketing and in a manner that integrates marketing more fully within his organisation.
Outside of work, Dan is a keen runner – representing his local club at races across the UK, including the famous “Knaresborough Bed Race”. He also spends a lot of time exploring the outdoors with his two daughters, as well as eating and drinking at new places across Yorkshire.
