Dan Russell, CMO, Lateral

CMO, Creative Agency Leader, Marketing Academy Scholar, Comms Director, Podcast guest, Awards Judge and twin, with twins.

Currently building the future of 60+ health & wealth products at a new health tech start-up. Previously on the Management Team at Revolt (part of Anthesis Group) leading their healthcare offer globally, and before that Dan was Managing Director at a global award winning healthcare creative agency.

Dan spent over a decade at AMV BBDO – the then 2nd most creatively awarded agency in the world – where he co-ran the Account Management department (120 people) setting a vision that covered leadership, talent management, operations and values to contribute to the best Account Handling department in the industry and the engine behind all of AMV’s creative output.

Creative highlights include the launch of Snickers ‘You’re Not You When You’re Hungry’ (one of the most awarded global campaigns of the last decade) including Snickers Twitter (the then most awarded digital campaign in the world) to most recently ‘The Invisible Opponent’ for CALM (challenging the misconception that suffering from and talking about mental health is a sign of weakness).

Dan believes that happiness is the key to high performing teams and stand out work that works. He tries to be the best that he can be in every situation – by being relentlessly restless, being infectiously enthusiastic, and being positively disruptive.

Dan Russell

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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