Dana is the Global Managing Director of an award-winning research and insights consultancy, MESH Experience. In her role, she oversees the global business as well as a team of researchers, data analysts, data scientists, technology, and operations people. This role involves consulting with marketing leaders to tackle business objectives from understanding consumer behavior, brand growth, marketing and media effectiveness. A seasoned professional for the past 15 years, Dana has spent most of her career in market research in some capacity. A previous VP at Nielsen, her experience as a leader and building and developing successful teams has been key to her success.
In addition to her role as Global MD, Dana is the chapter head for Women In Research, in the Greater NYC area. In this community, she can be found mentoring rising stars, and facilitating networks and content to help other women in research thrive. Dana is also a C-Level member of Chief, an organization focused on supporting female executives of all industries.
As a shareholder at a female owned business, diversity is incredibly important to her ethos. Outside of her role at MESH Experience, Dana is a strategic advisor to a female start up brand called “enni”, which is focused on bringing products and solutions to parents, of any child, at any stage. This is also something near and dear to her heart, as she is a mom to two young boys herself.
A graduate of sciences at The University at Buffalo, Dana is also an animal lover, plant-based foodie, guest lecturer and certified yoga instructor, who is constantly pushing the boundaries of herself.
