Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. Dara was previously CMO for Autodesk, and prior to this was SVP, Head of Global Marketing & Communications at Peloton—the world’s largest interactive fitness platform. At Peloton, Dara sets the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion. She also oversees brand & strategic marketing, consumer insights & strategy, communications, and creative.
A veteran chief marketing & communications officer (CMO), Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Dara has received several awards and industry recognition for her work. She was recognized by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by AdWeek as one of the Women Trailblazers, by Business Insider as one of the Top 25 Most Innovative CMOs in the World, by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future, by AdAge as one of the “Women to Watch,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
A champion of public health, women’s issues, and diversity initiatives, Dara is the Vice Chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E. Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University.
