As the Director of the Salesforce Innovation Centre for the UK & Ireland, Daria leads a team of passionate customer advocates. Her team designs and executes compelling customer engagements, which bring C-suite customers together with leading Salesforce experts to solve their toughest business challenges, create a shared vision for the future, and deepen relationships to develop long-term value. She is accountable for delivering exceptional customer engagements to over 500 customers per year, which grow key business metrics, retain customers and focus building relationships with stakeholders from strategic UK&I and EMEA accounts.
At the start of her corporate career, Daria worked in the Hewlett Packard Customer Experience Center in Houston, and in 2015 moved to London to create and grow the first Executive Briefing Centre and program for Hewlett Packard Enterprise in EMEA. She developed this new program and ecosystem to engage with local customers in a new way, grow market share in a key geography, and manage the Discussion Leader Program, ensuring curated access to speakers across the global organisation.
Daria is passionate about creating memorable moments, and keeping people at the heart of all she does. She has lived in 3 countries, and the experience of moving has shaped her ability to flex with and respect other cultures. She is deeply involved with the Association of Briefing Program Managers, where she sits on the European Leadership Council and contributes to a thriving community of Briefing Professionals who are passionate about continuously taking customer engagement to the next level of value.
Outside of work, Daria enjoys travelling to new places (over 30 countries visited so far!) and meeting new people, or when she’s home, enjoying time with friends playing board games or at the local pub.
