David is Head of Growth and Customer Marketing at Metro Bank who are consistently voted as the UK’s best high street bank. He is responsible for growing the customer base through acquisition and loyalty across all banking and lending products but also plays a pivotal role in the brand strategy and marketing operations strategy. With 14 years of marketing experience across B2C, B2B and charity sectors David leads a team of 10 to deliver on ambitious growth targets aligned to the bank’s goal to be the UK’s Number 1 community bank.
Prior to joining Metro Bank in September 2022 David spent 10 years in telco working his way through the ranks at Tesco Mobile. Initially managing all digital and social campaigns and latterly the whole acquisition marketing function. Notable achievements along the way include launching a phone in to space to trend #1 above Samsung on a device launch day in 2015, to winning The Marketing Week Masters award for Best use of Data in search in 2021. 8 months travelling the world interrupted stints with Oxford Innovation, an SME and tech incubator and Guide Dogs where he led the management of comms for their flagship sponsorship subscription, Sponsor A Puppy.
David is passionate about leading with empathy, empowerment and enablement. He is respected for his strategic thinking and command of both creative and performance disciplines, but also his collaborative and inclusive approach. He tries to learn at every opportunity and has been lucky to be led by some inspirational marketing folk.
Outside of work David is a keen but self-confessed crappy golfer, he enjoys projects including building his own garden office, self-teaching Spanish and keeping fit enough to eat and drink what he likes. Most of all he loves spending time travelling, relaxing and playing with his family.
