“For more than 15 years, David Hustwit has helped major Australian brands navigate change and complexity. His career spans creative and CX agencies as well as senior client-side roles, giving him a deep understanding of how strategy, creativity and customer experience come together to build meaningful brands. He has partnered with iconic Australian and global organisations, shaping work recognised for its clarity, craft and impact.
David began agency-side, developing strong foundations in storytelling, strategic rigour, and collaborative idea development. His transition into client leadership was driven by his ability to simplify complexity, align cross-functional teams and bring direction to ambiguous challenges.
At Optus, David holds a senior leadership role shaping the brand during one of the most challenging periods in its history. He drives the brand’s growth, cohesion and resilience across the Consumer, Small Business and Enterprise portfolios, ensuring the organisation shows up consistently and credibly for customers. His work spans brand platform development, long-term creative strategy and defining how the brand presents across major customer segments. In a high-scrutiny environment, he is known for calm leadership, clarity and strong creative judgement as the brand rebuilds trust.
Across all roles, David is recognised for his collaborative approach, his ability to elevate team performance and his focus on ensuring brand decisions are grounded in insight and coherence. He balances creative ambition with commercial discipline and is respected for making the work – and the people around him, better.”
