DeLu Jackson, executive vice president and chief marketing officer at ADT Inc., is a visionary with over 25 years in the field. As a member of ADT’s executive leadership team, he has emerged as a global leader adept at navigating marketing, digital strategies, sales, and customer experience across diverse industries. His approach to marketing transformation, inclusive leadership, and global management expertise have cemented his status as a successful executive.
At ADT, where he serves on the executive leadership team, DeLu has spearheaded marketing and growth strategies with data-driven decision-making, focusing on customer-centricity. His leadership is transforming ADT’s marketing, emphasizing protection and connection for customers. His strategic vision fosters vital partnerships, subscriber growth and enhanced customer experiences.
Before ADT, he held senior roles at Conagra Brands, Kellogg Company, McDonald’s, Audi, Nissan, and Subaru. His ability to maximize marketing capabilities through analytics, media, advertising, and e-commerce highlights his versatility across industries such as automotive, financial services, and consumer products.
DeLu’s commitment to growth initiatives leverages data and agile principles for business transformation. His expertise in digital and customer experience platforms, mobile solutions, and direct-to-consumer strategies has redefined media and advertising in consumer and retail sectors.
Holding an MBA from NYU Stern School of Business and a Bachelor of Arts in Politics from Princeton University, DeLu is recognized as a thought leader in marketing and growth. His leadership at ADT is accelerating standards in the smart home and small business security industry, driving innovation and success in marketing and communications.
DeLu also serves as an Independent Board Director for public and private companies where he serves on Audit Committees and Nominating and Governance Committees.
