Dhiren Amin is a globally experienced marketing and customer leader with over 20 years in marketing, product development, and senior management. As Chief Customer Officer at Income Insurance since 2022, he leads a team of over 60 across marketing and product functions. Prior to this, he was Chief Marketing Officer at Kraft Heinz Asia, based in China, overseeing major regional initiatives.
Over the last decade, Dhiren has launched more than 50 products across personal care, food, and insurance categories—from Vaseline Men face care and ABC Soy Sauce to life and travel insurance solutions. He has shaped over 200 impactful marketing campaigns across Indonesia, China, India, Singapore, Thailand, South Africa, and more.
His creative leadership has delivered multiple award-winning, culturally resonant campaigns, including:
‘Worst Face Scenario’ – Vaseline Men, Thailand
‘Real Husbands Cook’ – ABC Soy Sauce, Indonesia
‘Spice Insurance’ – ABC Chilli Sauce, Indonesia
‘Preserving the Taste of Childhood’ – Guanghe Fermented Bean Curd, China
‘Trapped’ – Income Travel Insurance, Singapore
‘World’s Safest Athlete’ – Income Fitness Insurance, Singapore
Recognised for both business impact and creativity, Dhiren brings a powerful blend of strategic vision and on-the-ground cultural intelligence to every market he works in.
