Diana Campos is Director of North America Marketing Strategy, Planning, and Operations at Lenovo, where she leads strategic planning, budget governance, and performance reporting for the North America marketing organization. Her role involves building scalable frameworks that enable focus, agility, and measurable impact.
Since joining Lenovo, Diana has played a key role in connecting North America’s marketing strategy to execution. She co-led the rollout of the NA Marketing Scorecard, which tracks brand-to-demand performance. She also co-led the activation of Lenovo’s Formula 1 partnership in Austin, TX as a 360-marketing program.
Prior to Lenovo, Diana spent eight years at AMD in roles spanning partner marketing, campaign marketing, and sales enablement. She streamlined launch readiness with top OEM partners, collaborated with creative teams to translate product features into compelling stories, and oversaw sales enablement activities that prepared the company for the launch of its first AMD Ryzen™ processors.
A Colombian immigrant, Diana began her career as a small business owner before transitioning into tech. She holds a B.B.A. in Marketing from The University of Texas at Austin. Diana lives in Austin with her husband and their “forever puppy,” Apollo. In her free time, she enjoys traveling, always planning for at least one beach destination, meeting new people, and investing in continuous learning.
