Diego is CEO at KF Beauty, a private equity owned mid-market company based in London. It owns the Wunderbrow brand, one of the most recognizable make-up launches in the last few years. Previously he lived in Los Angeles where he held key commercial roles at Pacific World Corporation, a cosmetics company owned by Prospect Capital, and at OPI Nails, managing strategy and integration with the acquisition by Coty.
His career with Coty, one of the largest companies in the beauty industry, spanned 16 years and included 5 international postings across Europe, Asia and the Americas. It is during these years that he built and consolidated an international career in marketing and business development, growing brands such as Adidas, Rimmel, Beyoncé and Lady Gaga fragrances, in both local and global management teams.
He is a beauty industry leader with significant international experience in business transformations for large scale corporations, private equity portfolio organizations, and early-stage start-up companies. He is also an advisor for several start-ups and an active angel investor in the ‘conscious consumer’ space (including tech, fitness, food, beauty, and fashion).
Diego has lived and worked in London, Paris, New York, Sydney, Buenos Aires and Los Angeles. He holds a Master in Science degree in Media and Communications from the London School of Economics and speaks English, French and Spanish fluently.



