Duke Tanson is a marketing and digital transformation leader with extensive experience across ecommerce and consumer brands.
He currently serves as Chief Digital Officer at global jewellery brand Glamira, where he leads marketing, ecommerce growth and digital transformation across multiple international markets. His work focuses on strengthening customer acquisition, scaling global digital capability, and supporting the continued evolution of the business’s ecommerce platform.
Prior to this, Duke was Marketing Director at Missguided, where he led the marketing function during a period of international growth and brand expansion. Earlier in his career, he also held senior marketing roles at Boohoo Group, helping to scale marketing teams and performance-led customer acquisition across multiple brands.
Across these roles, Duke has developed particular experience in building high-performing marketing teams and helping organisations evolve their marketing capability as they scale.
Duke is passionate about developing the next generation of marketing leaders and mentors emerging talent through organisations including Migrant Leaders, the University of Leeds, and Creative Access.
A graduate of The Marketing Academy Scholarship Programme, Duke now contributes to the community by supporting the selection of future scholars.



