Edward Hughes, Client Services Director, BMF Sydney

Edward is currently a Group Account Director at BMF Sydney, one of Australia’s most awarded and effective agencies.

As a creatively driven brand builder, Edward is passionate about new marketing ideas and building high performing, creative cultures.

Leading multiple teams, he both spearheads growth and co-ordinates integrated marketing strategies across a portfolio of clients – including Tourism Tasmania and Nine Publishing.

Originally from London, he started his career working at the globally accredited creative agency, adam&eveDDB; contributing to award-winning, effective campaigns across the Heineken UK portfolio.

The work he takes pride in also includes designing training initiatives, dedicated to furthering the progression of individuals in his department, and the effectiveness of the broader agency.

Outside of work, Edward can be found chasing a new hobby, whether that be film-making or learning the piano. And more recently, completing an English Channel distance swim.

Or as an avid sports fan and competitor, probably just pestering a friend for a game of tennis.

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