Eilidh is a Business Lead at Karmarama, part of Accenture Interactive, where for over 7 years she’s lead brilliant teams achieving big ambitions across multiple sectors. From fin-tech to food-tech, she’s helped launch, grow and re-establish household names – including bringing multifaceted new digital experiences to banking, unearthing the magic of food delivery, bringing clarity to the confusing world of insurance and collaborating with young people to build a social-first brand platform empowering them to incite their independence and do good for their communities.
Alongside her role as client partner, Eilidh is heavily involved in Karmarama’s agency culture – leading an Agency wide team in developing initiatives to educate, inspire and connect with everyone across the business, and having a lot of fun along the way. She’s a leading member of the Green Karma team, spearheading internal and client projects in improving sustainability and environmental impacts, as well as Karmarama’s virtual Kadets programme opening doors to people from diverse backgrounds into the industry.
Perhaps now more unusually, Eilidh has spent the majority of her career at Karmarama – and made the leap agency side after starting out as their client, working as an Integrated Marketing Lead for Plusnet, part of BT Group, leading on CRM and digital communications.
Eilidh’s career has allowed her to consistently blend business and pleasure, driven by a love of connecting with people and discovering new places and experiences. Outside of work, as well as being a self-confessed telly addict (taken to new heights over the past year), she’s part of Represent Creative – a network dedicated to mentoring women to enter, learn and grow within the creative industry.
