Elena is a natural problem-solver that leads with curiosity. For over a decade, she’s been crafting integrated customer experiences to tackle business challenges head-on. With a keen focus on insight and data-driven strategies coupled with the art of marketing, Elena collaborates with creative agencies to weave innovative solutions seamlessly into every step of the customer journey.
Joining IAG over 4 years ago in the Personalisation team, Elena is now responsible for leading the newly formed Experiential Marketing & Content team. She has been pivotal in creating real world experiences that meet customers where they are, by using her deep understanding of customer and the ability to turn insights and business problems into brand experiences. Recently she has led large scale cross-functional teams to deliver the NRMA Insurance Cricket partnership and launching Help Nation, a program aimed at educating Australians on extreme weather risks and how to get prepared.
Elena is a mentor at heart, nurturing the growth of aspiring marketers into tomorrow’s leaders. She intuitively understands her team’s individual needs and focuses on fostering an environment where they feel supported and empowered allowing them to thrive and excel.
Outside of the office Elena can be found chasing after her energetic 1.5-year-old daughter, while her fur child hides away until its nap time. She is an avid traveller and loves exploring new destinations with her husband while savouring the local cuisines.
