Emily Laws is Head of Brand at Lucky Saint, the Alcohol-Free Superior Unfiltered Lager dedicated to changing alcohol-free beer forever, and finally rewarding those who aren’t drinking with the beer they deserve. Having joined the business in 2020 as employee number 5 at the start of the brand’s journey, Lucky Saint is now the number 1 dedicated alcohol-free beer in the UK and the biggest alcohol-free brand on draught in the UK on-trade. Lucky Saint won Brand of the Year in 2023 at the Marketing Society Awards as well as a special mention at The Drum Awards 2023 for their Dry January campaign.
Emily joined Lucky Saint having previously worked for premium mixers brand Fever-Tree as Brand, Activations and Partnerships Manager, handling Fever-Tree’s activations at iconic British sporting events and venues including The Oval, Lord’s and Queen’s Club Tennis Championships as well as manging partnerships with household name and craft spirts brand including Sipsmith and Pink Pepper Gin.
Before Fever-Tree, Emily worked in food, drink and hospitality, working in PR for brands such as Jose Cuervo and Boodles Gin, as well as heading up marketing at pioneering street food events business Street Feast.
