Emily Roberts is the Chief Customer & Marketing Office for IAG, Australia’s largest general insurer, where she leads customer-driven growth across brand, marketing, data, customer experience and community impact.
With over two decades of executive leadership experience across insurance, financial services and payments, Emily is recognised for integrating data, digital capabilities, and leading front-line teams, to deliver measurable commercial outcomes at scale.
Her career spans large-scale marketing and customer transformations, leveraging performance marketing, advanced analytics, personalisation, and martech ecosystems to drive acquisition, retention, and lifetime value.
Emily values work that demonstrates strategic clarity, deep customer insight, and proven commercial impact. Renowned for building and developing high-performing teams, she is equally passionate about cultivating inclusive, engaged and purpose-led team cultures.
