A career spanning three continents and a series of disciplines – from brand consulting to advertising, from UX to academia – has given Erminio a unique degree of fluency in brand and marketing.
A creative thinker and a perfectionist at heart, he approaches brands as the nexus between cultural studies, customer insights and hard-edged business pragmatism.
Formally having worked for FutureBrand, McCann and Sapient, in 2013 together with Ken Shadbolt, he founded the brand consultancy PUSH Collective. Now working with clients at the forefront of radical industry evolutions or undergoing deep internal transformations.
