As a Vertical Lead, Fadi drives strategic growth across Big Box Retailers, Marketplaces, and Retail Media Networks, blending deep industry insight with a passion for innovation and execution. He specializes in aligning enterprise solutions with the evolving needs of omnichannel commerce—helping brands and platforms unlock performance at scale.
With a strong foundation in marketing, tech, and data-driven decision-making, Fadi thrives at the intersection of business development, digital transformation, and strategic partnerships. He is passionate about building what’s next—whether it’s leading cross-functional teams, shaping go-to-market strategies, or exploring the future of retail media.



