Felicity Carson joined onsemi in August 2021 as senior vice president and chief marketing officer. She is a highly seasoned marketing leader with extensive B2B experience in IT spanning across industrial software and hardware technology. Her wealth of experience comes from having worked for large-scale global Fortune 500 and FTSE 100 companies and leading multiple marketing functions, from brand marketing,
demand generation to customer experience and CSR.
Felicity spent over 17 collective years at IBM where she held several marketing leadership roles including CMO for IBM Watson Customer Engagement, a $1.4 billion business unit responsible for a set of SaaS and on-prem customer experience applications. She was instrumental in leading IBM’s marketing transformation and was recognized for her focus on execution excellence and data driven insights. This led her to be voted in 2016 as one of the top 10 most influential women in MarTech by B2B Marketing.
Prior to joining onsemi, Felicity was senior vice president for Global Performance Marketing at AVEVA where she was consistently recognized for overachieving on marketing targets. Felicity also had a two-year tenure at SAP where she was the Head of Customer Experience and Global Events and received several awards including the Marketing Excellence Award for Great Leadership.
Felicity is passionate about the art and science of marketing and leads with a data driven approach to create strategy based on customer insights. She is a champion for building diverse and high performing teams where innovation is applauded, and teamwork is embraced. She leads by example and inspires her team to be at their best by setting clear performance goals and cultivating a positive and collaborative
working environment that delivers exceptional results.
Felicity was born in Germany, raised in South Africa and now lives in Austin, TX. She is a global citizen who speaks three languages, loves to cook, entertain, travel, meditate and read books on self-empowerment topics. She is married with a 21-year-old son who is following in her footsteps studying Marketing at St Louis University in Madrid, Spain.
Felicity is a graduate of Damelin College & School of Business Management in South Africa having completed her studies in Financial and Business Management and is certified by PRISA (Public Relations Institute of South Africa).
