Fern is a marketing communications leader with over 25 years of experience, renowned for her expertise in growing, evolving, and safeguarding some of the world’s largest brands.
In 2024, she founded Kyna, an independent marketing and business consultancy, working with organisations locally and globally, to develop brand and marketing strategies, coach internal teams and executives, and (re)shape integrated teams for business growth. She also works as a fractional Integrated Marketing Comms Lead, International for Tencent.
Fern has spearheaded world-class marketing campaigns for prominent brands including HP, PayPal, Microsoft, Kellogg, Audi, IKEA, Unilever, Procter & Gamble, GSK, Kimberly-Clark, and Diageo with proven business growth results. Her strategic acumen extends to developing new products and entering new markets, and was awarded a Diageo Marketing Excellence award for global product innovation.
Fern’s leadership roles include serving as Marketing Director at Deloitte, and Managing Director of Australia, then Executive Vice President of Asia Pacific at Edelman. In parallel with her agency leadership, Fern served as the Global Leader for PayPal’s MarComms strategy. As a Professional Impact Network member with The Social Impact Hub, Fern provides low-bono training and strategy consulting for purpose-driven organisations, with a focus on supporting domestic violence survivors, health focused enterprises and supporting people with disability. Fern has also served as an executive advisor to the United Nations Development Programme, The Lion’s Share.
