Fiona is the founder and Chief Experience Officer of MESH Experience, a data and analytics agency helping Fortune 500 companies, like Delta Air Lines and LG Electronics to optimize their marketing investment.
She began her career in petfood marketing and at advertising agencies, like Leo Burnett, before setting up MESH to fill a gap in the research market.
Fiona believes in taking an Experience Driven Marketing approach and pioneered a new way to capture people’s experiences with brands – Real-time Experience Tracking (RET). The approach, described by Harvard Business Review as “a new tool (that) radically improves marketing research”, has led to many awards including the International Business Excellence Award in Dubai for creating a one number Marketing Impact Score in May 2017 and the Delta Air Lines Woman Owned Business of the Year award in March 2017.
Now living and working in New York, Fiona is a Fellow of the Market Research Society, a member of the Marketing Society, has contributed to the Cranfield MSc Practitioners Advisory Board and is a board member for Women in Research.
