Florence Paoli is the Marketing Director for Reckitt Australia and New Zealand, leading a portfolio spanning some of the world’s most trusted household, health and personal care brands, including Nurofen, Dettol, Durex and Finish. A seasoned global marketing leader with over 20 years of experience, Florence has built and scaled iconic brands across Europe, the Middle East and Australia, shaping ambitious growth strategies that deliver both commercial performance and long‑term brand equity.
Across her career, Florence has held leadership roles in both local and global settings, operating at the intersection of global strategy and local execution. Known for her ability to navigate complexity, she translates consumer insight into clear strategic direction—driving innovation, category leadership and distinctive brand experiences across diverse markets.
At Reckitt, Florence has been at the forefront of embedding consumer centricity into the business model and spearheading the adoption of AI and advanced digital capabilities. She has led large‑scale transformations that redefine how data, creativity and media work together to modernise brand building, accelerate decision‑making and unlock new sources of growth—while fostering a culture of agility, accountability and excellence.
An engaged and trusted leader, Florence is deeply committed to diversity, inclusion and authentic leadership. A credentialed high‑performance coach and long‑standing ally, she champions inclusive cultures where people are empowered to bring their whole selves to work and perform at their best. Her leadership is grounded in purpose, high emotional intelligence and a belief that strong brands—and strong businesses—are built by strong, values‑led teams.
