With 25 years of international marketing experience at Kellogg’s, Scholl, Boot’s, Kraft Heinz Wattie’s, Goodman Fielder, Frankie has held global roles in leading marketing-led organisations.
Part of the SSL International team that sold then integrated Durex/Scholl into RB after acquisition, he then led the health department for own label at Boots Pharmaceuticals before moving to NZ.
After leading teams with strategic partners, Leo Burnett and JWT on global brands, Frankie believes in the power of true agency partnerships with long-term joint brand guardianship.
Frankie is passionate about developing local marketing capability, nurturing agency talent, and increasing the level of effective creative marketing results to give marketers more opportunities to be considered for the CMO role.
