Gabriel Heredia is a proven Global Chief Marketing and Digital Marketing Officer with over 27 years of experience leading marketing and digital marketing teams for some of the largest international financial service institutions. With deep cross functional expertise, Gabriel has led the successful development and implementation of communication programs, digital transformation initiatives, customer value propositions development, group wide cross sell strategies, brand positioning and awareness marketing campaigns accelerating acquisition and retention in multiple geographies, increasing share of wallet and enhancing customer experience.
Gabriel is a former Regional Chief Marketing and Digital Officer at Citi where his key responsibilities included to lead Regional Marketing, Branding, Customer Service, Digital, and Media for Citi’s Consumer and Corporate Bank in Latin America. Gabriel’s primary business responsibility at Citi was also to re-define regional marketing strategy, lead new customer segments, reposition business propositions, improve customer experience and re-launch Wealth Management business.
Prior to Citi Gabriel was Global Head of Marketing for HSBC Wealth Management, Wealth Management Cards Marketing/Rewards, and Wealth Management Global Alliances, managing a team of 18 across all markets globally. He led the development of global marketing strategies and in-market implementation for HSBC Wealth Management proposition HSBC Premier.
Before HSBC, Gabriel was Global Marketing Director for Barclays Premier, Barclays Offshore and Barclays Global Insurance Business.
After working in Europe and the Americas Gabriel accepted a role in the Middle East where he led Marketing and Digital programs as CMDO for the 2 largest banking institutions in region, First Abu Dhabi Bank and Al Rajhi Bank, the largest in assets and the world’s largest Islamic Bank respectively.
After 4 years in the Middle East Gabriel agreed to a role in Asia and is currently the Group Chief Marketing Officer of China Development Financial Holding Corporation, one of the largest financial holding companies in Asia.
Gabriel sits in several boards and is a recurrent guest speaker at universities such as his alma mater University of Miami in the USA, Zayed University in Abu Dhabi, UAE (also member of the Marketing Advisory Board) and National Taiwan University in Taipei, Taiwan.
