Gaston was previously the Chief Commercial Officer of Lenovo’s Commercial IoT Group, responsible for global sales and marketing across all markets and geographies.
Most recently, he served as Chief Marketing Officer and Vice President of Product Management at Panasonic Avionics Corporation (PAC), he led marketing and product strategy overseeing a $2B portfolio, repositioning the company as a digital platform and services enterprise, delivering the next generation of passenger experience solutions for global airlines.
Gaston had a lengthy successful career at IBM. In his last role, as COO, IBM Digital, he led the deployment and market expansion of IBM’s Marketplace, into a 1000+ digital offerings portfolio, building up a 1B+ new business unit. Prior to that, based in Tokyo, as CMO of Watson and Software Group, he led IBM Watson, IoT, PaaS and SaaS solutions in Japan contributing to turn Japan into the best performing region globally. Gaston also served as SVP, Global Marketing at Openlink Financial, a leading fintech enterprise software company, where he led its go to market and demand generation transformation.
Gaston brings extensive go-to-market, product management, business operations and digital transformation expertise, as well as global experience having lived and led teams in
Japan, China, Latin America and North America. He holds an MBA with honors from Thunderbird School of Global Management and a B.S. with honors in Computer Science and
Computer Engineering from the National Polytechnic School in Ecuador.
He is passionate about sustainable development and runs an NGO in Ecuador focus on supporting families and children in need.
