Gemma Davies, Head of Global ABM Strategy, ServiceNow

As an accomplished global marketer, with experience spanning two continents and some of the world’s leading technology providers, Gemma is driving a movement to make marketing truly accountable to the business by bringing people together to drive meaningful change.

Having worked both client-side and agency-side, she’s adept at building, managing, and scaling high-performing B2B sales and marketing teams during hype-growth phases. She put this success down to fostering environments for individuals to realize their potential and building teams that bring people and their unique superpowers together, with different perspectives, experiences, and skills to create meaningful change. She is recognized for building and scaling ‘world-class’ ABM and Executive Program teams, most notably at ServiceNow, where the award-winning programs are celebrated for helping sales close larger deals, faster and helping customers realize the value and return on their investment in record time.

Gemma Davies exemplifies the qualities of a forward-thinking marketing leader. Her unwavering commitment to the marketing industry goes beyond personal success; it’s about fostering a thriving community of marketers who, together, can drive positive change and innovation. She has demonstrated how impactful paying the investment made in her forward is, ensuring that the industry remains vibrant and adaptable in an ever-evolving landscape. She is an inspiring testament to the impact one can achieve in driving positive change.

Both inside and outside work, Gemma believes in investing in nurturing and mentoring talent that will fuel the marketing teams and businesses of the future. As part of her passion for educational philanthropic travel, she has established programs to teach, mentor, and empower women-owned start-ups in remote communities world-wide. The goal continues to be about enabling them to grow their local economy sustainably and inspire the next generation.

Gemma Davies NEW scaled

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.