Gemma is a trailblazing marketer and creative powerhouse with over 25 years of experience transforming brands and breaking boundaries. She’s excelled across every corner of the industry—media owner/publisher, media agency, creative agency, and client side—delivering innovative solutions that inspire and drive results.
As VP at MTV Networks Europe, Gemma was the second hire in founding the ground breaking International Marketing Partnerships department and played a pivotal role in pan-European program and content development. She masterminded MTV’s first-ever global partnership, setting a new benchmark for collaboration.
At TBWA London, as MD of the content division, Gemma brought the world the award-winning GT Academy. This Pan-European campaign for Nissan and PlayStation turned gamers into real-life racing drivers, with its hit TV series airing in 46 markets. The campaign clinched the first-ever Cannes Lion in Brand Entertainment.
