Geoff was appointed Myer’s first Chief Customer Officer in January 2019 and is responsible for the key customer facing functions of online, MYER one, marketing, advertising, public relations (PR), social media, corporate affairs and communications.
Geoff has led advertising, marketing and media functions at some of Australia’s most well-known and respected organisations, including at Tourism Australia, Westpac, David Jones and key commercial roles across IMG/Rugby World Cup and Sydney Olympics.
Throughout his career, his focus has been to establish strong and high performing teams, who are focused on delivering exceptional customer engagement and experiences but also delivering strong and measurable commercial outcomes that improve financial performance and create greater shareholder value.



