George is Marketing Manager at SC Johnson, where he currently leads the launch of two challenger brands in the UK Sun Care category: Sun Bum and Coola. With his team, responsible for creating a new route to market for the UK business and building the distribution and marketing plans for these two exciting challenger brands.
Prior to that George led the Home Cleaning team through 2 years of significant change during the covid-19 pandemic. With full P&L responsibility for Mr Muscle, Duck, Pledge and Kiwi, the team grew market shares & revenue in an environment of unprecedented category growth as shoppers spent more time at home (and more time cleaning!) than ever before. During this time George also led the team in improving the sustainability credentials of these brands, including the launch of the UK’s first 100% Ocean Plastic Cleaning Spray that will save thousands of tons of plastic from entering the ocean.
George joined SC Johnson as a graduate, after studying History and Economics at the University of Manchester and has held several roles in the Marketing and Sales teams since. Including 2 years in the European HQ in Switzerland, where he delivered a pan-European re-brand & marketing plan that drove sales growth on the Pledge brand for the first time in 5 years.
George brings the same enthusiasm & energy to his passions outside of work, including a long-held love of live music, food, adventure, and a slightly more turbulent relationship with running.
