As a seasoned global marketing executive with over 15 years of experience across the luxury goods and fashion retail sectors, I bring a wealth of expertise in brand and market positioning, marketing communications, CRM, and business strategy. My career spans three continents, integrating both in-house and agency experiences to drive market leadership and execute comprehensive, 360° multi-channel campaigns.
Leadership and Growth: Spearheaded transformative brand initiatives, enhancing cultural relevance and challenging industry norms to achieve market dominance.
Strategic Campaign Execution: Led innovative revenue growth initiatives and cost management strategies that strengthened brand integrity.
Cross-Functional Expertise: Active executive committee member in Milan, APAC, and the Americas, contributing to strategic business decision-making.
Professional Development: Engaged in advanced courses on commercial acumen and executive coaching. Chaired the Diversity, Equity, and Inclusion committee in the US, driving growth and sustainability initiatives.
Core Competencies: Multichannel Media Buying, Digital and Social Media Management, Public Relations and Corporate PR, Celebrity Strategy and CRM
I am committed to pushing boundaries and unlocking growth opportunities with a focus on data-driven insights and customer-centric strategies. My ambition, strong business acumen, and dedication to professional growth ensure I exceed organizational goals while fostering team success.
