Ghada Soufan is a Management Supervisor at Wieden+Kennedy New York, leading the creative rebrand and portfolio development of the trucks vertical for Ford Motor Company.
Prior to this role, Ghada led a number of award-winning campaigns for Old Spice at Wieden+Kennedy Portland. Her work not only included iconic global campaigns with Terry Crew, Deon Cole and Von Miller – but also pushed platform boundaries with the first-ever livestreamed Twitch video game and the world’s first paper blazer print ad. Ghada also worked alongside P&G to push Old Spice into the men’s grooming space with new product offerings like a Beard Care collection and Men’s Dry Shampoo.
Alongside her career, Ghada is a dedicated advocate for diversity & inclusion efforts both within her organization and through ADCOLOR. She serves as a committee lead on the ADCOLOR Advisory Board, helping empower and mentor the industry’s brightest and most promising multicultural talent. Ghada also co-founded and launched MENA for ADCOLOR, the first community group providing a platform and authentic representation for Middle Eastern/North African voices in our industries. These efforts were recognized in 2020 when awarded the ADCOLOR Community Unsung Hero award.
When Ghada isn’t working, you can find her co-chairing art initiatives at The Met, watching college football or planning her next adventure.
