Gustavo Gonzalez head of Innovation, AlEn USA, building a cleaner and more sustainable word for you!
Gustavo is marketing leader with a lot of passion on Consumer Insights and Innovation. He is fully committed to improving consumers lives through his inventions and to developing impactful projects and campaigns that deliver substantial results. Currently, He is the head of Innovation for AlEn USA, developing outstanding pipelines for all AlEn Brands. He works hand in hand with a malfunctional team translating consumer insights into great cleaning and laundry solutions.
Gustavo has spent more than two decades in the consumer goods industry, with 12 years focused on a multicultural US market and 8 years working in Mexico and Central America. Throughout his career, he has run several roles, brand management, marketing, and innovation. Regardless of the role or the market target, Gustavo always works with his team with creativity, enthusiasm and collaboration to ensure amazing results and people growth.
With 20 years of experience in different roles, countries. Gustavo is still eager to grow, learn from others, and take on new challenges. In the past 3 years, he has led the innovation area, implementing agile culture within AlEn’s Group, leading three different squads, he could launch more than 15 new products, delivering incremental sales and improving time to market in a very positive way.
Outside of work Gustavo likes to spend most of his time with his family, on sport activities, school events, traveling, etc. Through this he lives to the fullest in his vocation as a father-husband. He likes to sing and dance even though he has a terrible voice. He is a big fan of running, meditation, and reading.
Gustavos love for innovation and growth, not only at work but at his home, help him succeed in this amazing journey that we call life. Moving forward, he hopes to impact marketers and consumers through his passion and experience.
