Background
Before qualifying as a coach, Guy worked for 30 years in marketing and media, across the public, private and not for profit sectors. He held Senior Executive and C-Suite roles at Bass Brewers, BBC, BBC Worldwide, Victim Support and most recently as Managing Director of Freeview.
Within these roles, as well as transforming some of the UK’s most loved brands: Carling; BBC Sport; BBC ONE; Top Gear and Freeview, Guy was responsible for:
- Ground-breaking and innovative cross-media advertising campaigns
- Coaching high-performing teams and individuals to increase their capability
- Delivering change programmes and restructures across large organisations
- Complex shareholder and financial negotiations for Freeview
Coaching Approach & Expertise
Guy is an Executive Coach, working one-to-one with C-suite and Senior Executives, across a range of high-profile organisations, to help transform their leadership capability and performance. Drawing on his own experience, his coaching areas of expertise include:
- Establishing an authentic and personal leadership style
- Increasing impact and influence with key stakeholders
- Developing greater strategic input across the business
- Accelerating the move from functional expert to CEO
- Helping introvert leaders succeed in an extrovert environment
Guy’s approach is to build close relationships with clients, working as a partnership of equals and unlocking their true potential through a tailored coaching programme:
- Introspection – develop insights based on core strengths and barriers to change
- Setting Goals – translate insights into specific and measurable coaching goals
- Strategies for Change – work towards solutions to achieve these goals
- New ways of being – developing new skills, behaviours, and ways of relating
Guy’s philosophy with clients is: “I’m always on your side, but also on your case.”
Education, Coach Qualifications and Psychometrics:
- Fully trained & qualified Business/Personal Coach with Barefoot Coaching Ltd.
- PG Certificate from University of Chester accredited by ICF and Ass. of NLP
- ICF ACC accreditation
- Accredited practitioner of PROPHET profiling tool for business leaders/teams
- Mentor and coach for the Marketing Academy Fellowship programme
- Member of the International Coaching Federation (ICF)
- Member of the Association of Coaching (AC)
- Member of the Marketing Group of Great Britain
- Member of the Royal Television Society
