Helen is Acting Head of Marketing Campaign at The Open University, where she leads inclusive, audience‑first strategies that deliver measurable business impact and drive meaningful change. Since joining in 2022, she has reshaped how the university connects with underrepresented communities, developing culturally relevant campaigns that have increased the diversity of the student body and earned five industry awards over the past three years.
With over eight years’ experience across integrated marketing, strategy and events, Helen is recognised as a purpose‑led leader who combines strategic clarity with hands‑on delivery. She brings people together, challenges conventions, and pushes campaigns further, both creatively and commercially. Her approach focuses on building trust, creating space for diverse perspectives and embedding inclusive practices that drive stronger, more sustainable business outcomes and long‑term growth.
Alongside her role, Helen has recently completed an MBA, further strengthening her strategic and commercial leadership capability. Beyond her day-to-day work, she drives systemic change as a member of the ISBA Advisory Council and the ISBA Inclusion Network. She also supports gender equality in higher education through her institutional work on the Athena Swan charter. Outside work, Helen continues to challenge herself physically, including competing in Hyrox events.
