Helen Tupper, CEO – Amazing IF

Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London.

She also works as a Trustee for Working Families, a UK charity with a mission to support families and carers with their work and life commitments. Prior to Amazing If she held leadership roles for Microsoft, Virgin and BP and was awarded the FT & 30% Club’s Women in Leadership MBA Scholarship. She is mum to Henry and Madeleine and lives with her husband in Buckinghamshire. You can find her on Instagram @amazingif.

Helen Tupper scaled

NOMINATIONS FOR 2026 ARE OPEN!

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