With more than 20 years directing campaigns for businesses (big and small) behind her, Helen is now Global Brand and Marketing director for BT, the flagship brand for BT Group. She started her career agency-side, learning the craft of B2B marketing at Gyro – working on large international brands including Oracle, Sun Microsystems and HP. Her entrepreneurial spirit then took her off to establish her own business where she worked with consumer brands such as The White Company, Crucial Trading and Virgin Vie. After 10 years the lure of client-side was too much, and Helen entered the world of telecoms, joining Vodafone in the UK to take up the role of Head of Regional Marketing. A squiggly career at Three followed, leading her to establish the Three B2B division before becoming Customer Solutions Director at BT, responsible for ensuring that products were created with customer experience as first consideration.
Helen Whetton, Global Brand and Marketing Director, BT Group
