Hollie is the founder and CEO of Secora, a personalised perimenopause and menopause intelligence app, built on 15 years of experience turning behavioural data into individual insight. Secora exists to give women care and guidance shaped around their own patterns, rather than population averages.
She began her career at Dunnhumby, the global leader in customer data science, working across Marketing, Analytics, Insight & Innovation. She then joined Manifesto, a growth consultancy, as part of the founding team, becoming a Client Director helping c-suite leaders revitalise traditional business models.
Hollie spent the following five years at Boots, leading customer marketing for the Advantage Card, one of the UK’s largest and longest-running loyalty programmes. That experience sharpened her belief in the power of personalisation at scale, a conviction she has carried into building Secora.
