Holly has always had a passion for creating impactful customer experiences. As the Director of Strategic Marketing for Lenovo’s Intelligent Devices Group (IDG) and International Markets, she’s focused on delivering a marketing strategy with the customer at its core, defining the value Lenovo can deliver and differentiating Lenovo from the competition.
During her tenure at Lenovo, Holly has also held roles leading the North America Experiential Marketing team, driving success in events and customer briefings, as well as spearheading the brand partnership and sponsorship strategy. Under her tenure, Lenovo North America activated some of its largest sponsorships ever, including the Dallas Cowboys, Formula 1 and Circuit of the Americas racetrack, and more.
Prior to Lenovo, Holly served as an Event Producer for IVORY Worldwide, a global boutique events and marketing firm. During her time at the agency, she specialized in the technology and telecommunications industry. She likes to joke that IVORY taught her to be the ‘Swiss army knife of marketing’.
While she is a proud native-born North Carolinian, she prides herself on being a world-traveller who can make a home anywhere. When she’s not dreaming big at work, you can find Holly spoiling her pet corgis, Albert and Dora, baking for every family holiday and savouring a glass of wine with her husband in the mountains.
