Hurol is a Non-Executive Director and long-time advisor to founders, executives and boards, with over three decades of experience building, growing and reshaping businesses.
He began his career in management consulting at Accenture and Deloitte, working at the intersection of strategy, technology and change. In 2000, he founded Bienalto, a digital consultancy focused on analytics, UX, CRM and growth. What started as a small entrepreneurial venture grew steadily and was acquired by WPP in 2012.
Following the acquisition, Hurol managed Wunderman in Australia for several years, guiding the business through a period of change until its merger with J. Walter Thompson.
Today, Hurol works primarily in Non-Executive and advisory roles, including with organisations such as The Behavioural Insights Team, and has served on boards including Engineers Australia, supporting a professional community of around 100,000 engineers. He particularly enjoys helping leaders think clearly about growth, culture, scale and the often-messy transition points in organisations.
Hurol is also a writer. In 2001, he authored Measuring the Success of Your Website (Prentice Hall), one of the earliest books on web analytics. More recently, he wrote Tall Person. Good Height. Bienalto: A Memoir of a Business, a personal reflection on entrepreneurship, leadership and what it really feels like to build and let go of a company. He continues to write regularly on Substack, where his essays and longer-form projects can be found at hurol.substack.com.
As a mentor, Hurol works with leaders on relationship-based selling, building long-term trusted client relationships, developing strong teams and culture, launching new products and services, scaling businesses, and navigating partnerships and M&A with confidence and clarity.
Outside of work, Hurol is deeply interested in the Arts, Circular Economy and Education, which he sees as essential to a more humane and sustainable future.He splits his time between Sydney, London and Barcelona, and brings a global perspective shaped as much by curiosity and reflection as by commercial experience.
